Visual creators make up over 1/3 of Patreon's subscription value, but they had complained for years about not having an optimal way of showcasing their content. Patreon's posts allowed for multiple images, but they had to be embedded one at a time and created a long scrolling experience.
The launch of image galleries in July 2019 allowed creators to batch upload as many images as they wanted, all in one go. This saved creators a ton of time, eliminated the risk for mistakes, and negated the need to use hacks like merging multiple images into one collage or using third-party tools to host image albums.
Creators can upload as many images as they want in one instant, and are able to drag and drop thumbnails to re-order images
Creators are able to set a custom caption for each image, as well as provide alt-text for visually impaired users — a big win for accessibility on Patreon
Variations of the grid view were shared in a Patreon creator forum to gather feedback and recruit beta testers